Research is essential before hitting record because it lays the foundation for clear, valuable, and engaging content. Understanding your topic ensures accuracy and builds credibility with your audience. It helps you identify what your viewers are searching for, allowing you to address their specific questions or needs. Research also uncovers trends, keywords, and gaps in existing content, helping your video stand out. It informs your script or outline, making your delivery more confident and structured. Additionally, knowing your competition allows you to offer a unique perspective or higher-quality content. Skipping research can lead to misinformation, weak messaging, and viewer drop-off. Investing time upfront ensures your content is relevant, insightful, and more likely to connect with your audience.