I’ve worked with a few VPN-related projects over the years, especially in smaller, privacy-focused communities, and finding the right ad channels can be a bit tricky. From my experience, the best advertising approach really depends on your niche audience — whether it’s gamers, crypto users, or digital nomads.
One thing I learned the hard way is that broad platforms like Google Ads can sometimes eat up budget fast without delivering the right clicks. So I started experimenting with more targeted ad networks. One that’s worked surprisingly well for me recently is 7Search PPC. It's not huge like the mainstream platforms, but that’s kind of the point — the traffic is more niche-specific, and I had better control over where the ads appeared.
I combined that with content partnerships and a couple of Reddit ads in subreddits aligned with my target users. The key was testing combinations and watching performance closely. For VPN advisors especially, users want trust and credibility, so pairing ads with helpful, value-driven content made a noticeable difference in conversions.