Absolutely — PPC can be worth it for finance advertising in 2025, but only if approached strategically. I’ve been running campaigns in the finance space (mostly around loans and credit tools) for the past couple of years, and what I’ve seen is that the platform and targeting matter just as much as the budget.
Big networks like Google Ads are competitive and expensive in finance — clicks can go upwards of $20, which makes ROI tricky unless you have strong conversion funnels. I’ve recently tested smaller networks like 7SearchPPC, and while they don’t have the volume of Google or Bing, the CPCs were way more manageable. That made it easier to test ad copy and landing pages without burning through budget.
What really helped was focusing on intent-based keywords — not just “best credit card,” but long-tails like “0% APR balance transfer for students.” Combine that with good ad features (countdowns, clear CTAs), and you can get results even with a modest spend.
So yes, PPC is still very much worth it in 2025 for finance — but only if you’re tracking every step and open to testing beyond the usual platforms.