Building a long-term Poker marketing funnel requires a strategic blend of branding, player engagement, and performance optimization across all funnel stages—awareness, consideration, conversion, and retention.
Start with top-of-funnel (TOFU) awareness through SEO-rich poker content, YouTube tutorials, influencer partnerships, and display ads on gaming forums or poker news sites. Leverage paid traffic via PPC networks and native ads targeting keywords like “best poker platforms” or “how to play poker online.”
In the middle of the funnel (MOFU), offer valuable lead magnets like free poker chips, beginner strategy guides, or access to exclusive tournaments in exchange for emails or sign-ups. Use retargeting ads and email automation to nurture leads and highlight the unique features of your platform.
For bottom-of-funnel (BOFU) conversion, use urgency-driven tactics like limited-time bonuses, loyalty rewards, and testimonials from existing players to build trust and drive sign-ups.
Finally, retain users with CRM campaigns, personalized offers, in-app push notifications, VIP programs, and consistent value through community-building (forums, Discord groups, etc.). Track metrics like LTV, churn, and engagement rates to optimize your funnel.
A long-term poker marketing funnel thrives on consistent content, player trust, high-quality traffic, and constant testing. Adapt quickly to trends and player behavior to keep your funnel profitable and sustainable.