When it comes to SEO strategies, agencies usually divide their efforts into two major areas: on-page SEO and off-page SEO. On-page SEO covers everything done directly on a website, like content quality, keyword placement, technical optimization, and user experience. Off-page SEO, on the other hand, focuses on building authority and visibility through methods like link building, brand mentions, and digital PR.
This question looks at whether top SEO agencies put more weight on on-page improvements or off-page strategies. The balance often depends on business goals, competition, and industry trends. For example, even the Best SEO agency in Lucknow will analyze both sides before deciding where to focus more, ensuring clients get long-term results.